A lot has changed in the world of email marketing over the last decade.The growing power of the internet has paved way for some of the most cost effective tools to reach prospects safely and quickly over a trusted medium which happens to be Email. Email marketing still holds the title for highest ROI compared to any other traditional form of marketing or new age strategy. Some marketers argue about the effectiveness of this channel versus investing in conferences and face-to-face meetings which most business do these days but the numbers never lie! To date, most companies prefer email to instantly broadcast a message to thousands or recipients. Email campaigns are easy to measure, saves your valuable time and money apart from enabling personalization and targeting which is critical to the success of your marketing program. KCI’s B2B database is in strict compliance with the CAN SPAMAct and is working on GDPR compliance for its European database.
Are you frustrated with low email delivery rates, getting blacklisted by your email service provider and not finding a reliable partner to fix these concerns? Contact us for a free consultation today!
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